My name is Asa Jagger Belghali and I am a 22 year old creative entreprenuer from Atlanta, Georgia and was the founder, designer & creative director of a 7 figure streetwear brand, Saint Potential, but I am on a new journey now.

In 2021, I decided to start a clothing brand with no prior business or fashion experience, just a massive dream and a relentless drive to succeed.

And 1 year later, after diving in head first, I designed a collection that went extremely viral & sparked a major shorts trend in streetwear that propelled my brand to become one of the fastest growing brands in the industry and was making millions within the first year... I was living my dream.

Yet, deep down... something was wrong. I was making all this money, and everybody was congratulating me, praising my success, validating my every move, but that pulled me into this endless chase for more... more money, more cars, more validation.

But what I didn’t see was how the more I achieved, the more temptation and corruption creeped into my life and the more I strayed from The Straight Path without even realizing it. But eventually, it all caught up to me.

In August of 2022, I suffered a severe injury that was the wake up call that became the turning point for my entire life. The years following that became a deep transformation, completely breaking me down, forcing me to reflect and understand where I went wrong, why this happened, and what it was teaching me about my true purpose. And that's when I began to rebuild myself and to heal.

That’s also when I knew that I had to shut down Saint Potential. And most people didn’t understand why and thought I was crazy, but that didn’t matter to me, because I knew that I made the right decision. Most people might not see why, but those who get it, get it, and that’s all that truly matters.

After ending my brand, I took a long break to reflect on what I truly wanted to do and where my true purpose lies...